Meat and masculinities. Can differences in masculinity predict meat consumption, intentions to reduce meat and attitudes towards vegetarians?

Posted on by Nathan

Highlights

• New masculinity ideologies question popular beliefs like “real men eat meat”.

• The more men identify with new masculinity, the less they eat meat.

• This is mediated by men’s meat attachment, which is weaker for new masculine men.

• New masculinity also correlates positively with attitudes towards vegetarians.

• Studies about meat and vegetarianism should consider within-gender differences.

https://www.sciencedirect.com/science/article/abs/pii/S0195666319313704?dgcid=rss_sd_all&utm_campaign=RESR_MRKT_Researcher_inbound&utm_medium=referral&utm_source=researcher_app