Consumer trends during Covid-19

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Some interesting and somewhat encouraging news from the Woolworths CEO today via his email updates during Covid-19 show some interesting trends in consumer spending on food and vitamins during this time.

To quote from his email:

We are becoming healthier and more adventurous in our cooking
While the slow cooking movement continues, weâ€re also becoming increasingly adventurous. Ingredients such as cardamom, saffron and dried sesame seeds have doubled in sales. Roasted peppers are up 65%, Asian and hot chilli sauces are both up 40% and capers are up 35%.

Weâ€re also well into soup season. What’s interesting this year is the explosive growth of dried soup mix packets (up 200%) as people make more warming soup at home.

Itâ€s also interesting to see customers think about their health, with a big rise in vitamin sales, plus ground ginger and turmeric sales up 120% and sauerkraut up 76%. On a related topic, sales of cough and cold products are much lower this year compared to last year.”

This is encouraging and hopefully a sign that the general population is starting to become more interested in preparing fresh meals rather than fast food, and hopefully the rise in vitamins and other beneficial products is a sign that people are starting to see value in improving their health and eating better.

It’s pretty clear that the more fit and healthy you are and the better you eat, the less likely you are to contract Covid-19 and, less likely to have severe complication if you do. We have been keeping an eye on developments and have been hoping that the silver lining from all of this may be a new focus on health and well-being.

So please ensure you take some time out of your busy life to focus on whats really important, your life! We at Health Hacker wish all of you good health and encourage you to keep exploring and trying to improve your diet and lifestyle as much as possoble. Remember, something is better than nothing so start on somethign today!

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